Hi, I'm Eliutherius Juma
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I build scalable digital products, lead teams, and love solving real-world problems with code and creativity. You can read some of insightful articles on my blog at: elidayjuma dot com.
Books by Me
A raw, honest guide for founders who are building with little money, no big team, and no spotlight. It’s for those navigating failure, scarce resources, and uncertainty — and doing it anyway.
Get a copyProjects
Eliday Solutions Ltd
VisitProblem: Small and medium businesses lack affordable, practical resources to stay safe and ready in the digital world, often unable to afford big consulting firms while still needing security and compliance.
Solution: Eliday Solutions Ltd helps SMEs navigate digital safety through practical trainings and conformity assessments, focusing on cybersecurity, AI readiness, and data protection.
- Cybersecurity – helping businesses protect their systems, emails, and data from hacks and fraud.
- AI Readiness – helping teams understand and safely adopt AI tools so they don't get left behind or misuse them.
- Data Protection – helping businesses comply with data laws and handle customer data properly.
- Provides practical trainings and conformity assessments (checking gaps, fixing them, and training teams).
- Targets SMEs that need to be secure and compliant without the cost of enterprise consulting.
BizTools
VisitProblem: Many founders, especially those without MBAs or corporate backgrounds, lack access to proven business tools and frameworks that could help them avoid costly mistakes and make sharper decisions.
Solution: BizTools is a learning platform that removes the uncertainty from building, operating, and growing your startup by teaching you proven business tools and how to use them.
- Curates and simplifies proven business frameworks (SWOT, Business Model Canvas, etc.) for founders and entrepreneurs.
- Provides step-by-step tutorials and templates to help users apply these tools to their own businesses.
- Offers real-world examples and case studies from successful startups and small businesses.
- Enables users to save their work, track progress, and iterate on their business strategies.
- Designed specifically for bootstrappers, small business owners, and scaling founders without formal business training.
SafeZoner
VisitProblem: Users are directly exposed to online threats like scams, harmful content, spam, and distractions, requiring constant technical maintenance and vigilance.
Solution: SafeZoner moves the defense lines from your device to the gateway on the Internet, stopping threats before they reach you—without requiring technical insight or constant maintenance.
- Creates a walled garden with a secure tunnel to the Internet, keeping users safe without direct exposure.
- Uses AI-powered swipe gestures (left/right/up/down) to learn user preferences and automatically block unwanted content.
- Protects against scams, fraud, harmful content, spam, and distractions across all apps and browsers.
- Crowdsources safety rules: when enough users mark content as harmful, it becomes a default block for all SafeZoners.
- Provides simple drag-and-drop app management into virtual SafeZoner containers for instant protection.
- Initially focusing on Europe as the first Safe Zone, expanding globally.
LifeGuage
VisitProblem: People often lack awareness of how their lifestyle choices and country-specific factors impact their life expectancy.
Solution: A lightweight and responsive web app that estimates a person's life expectancy using global health data, country baselines, and lifestyle-based adjustments.
- Aggregates global and country-specific life expectancy data from sources like WHO, UN, and World Bank.
- Collects user lifestyle inputs (exercise, smoking, diet, sleep, etc.) via a simple form.
- Applies weighted modifiers to the base expectancy based on peer-reviewed health research.
- Displays a personalized life expectancy estimate and visual breakdown using charts.
- Educates users on how different habits can impact longevity and encourages healthier choices.
TweetGenius
VisitProblem: Creators and founders struggle with Twitter content strategy and consistency.
Solution: A tweet and thread generator for personal brands, startups, and creators to draft engaging content quickly.
- Users input a topic or style
- AI generates tweet drafts and threads
- Can copy to clipboard or export as CSV
InterviewPrep
VisitProblem: Developers and tech professionals lack affordable, interactive mock interview tools tailored to their tech stack.
Solution: An AI-driven platform that helps users practice technical and behavioral questions before interviews.
- Generates custom interview questions
- Simulates realistic mock interview experiences
- Stores user history and provides feedback
MoveCalculator
VisitProblem: Most people struggle with estimating the cost of hauling services.
Solution: A simple tool for dirvers and their estimate to estimate the cost of moving.
- Users key in their details
- Calculation is done using a simple formula
- The result is displayed in a simple UI with cost breakdown
ToSomewhere Logistics
VisitProblem: Lack of a central, transparent platform for logistics clients and providers in Kenya to connect and transact.
Solution: A logistics marketplace connecting individuals and businesses to drivers and truck owners for delivery and freight services.
- Users post logistics gigs; drivers bid on them
- Designed a bidding workflow and pickup station model
- Simple interface for both ends (consumers and drivers)
NenoPress
VisitProblem: Many creatives and publishers lacked robust backends for content distribution and management.
Solution: Built a scalable backend for managing content, users, and access permissions.
- Designed RESTful APIs
- Built secure authentication & authorization layers
- Deployed using Docker and CI/CD pipelines
- Integrated SQL indexing and pooling for performance
Startuplist Africa
VisitProblem: African startups often struggle to get visibility or connect with talent, investors, and collaborators.
Solution: A curated directory of African startups showcasing their value propositions, teams, and traction.
- Built with simplicity and discoverability in mind
- Tags, filters, and profile pages for each startup
- Email-based newsletter for updates and new startups
Namekon
VisitProblem: Finding a startup or domain name that’s catchy, relevant, and available is hard and time-consuming.
Solution: A name generator that suggests creative names for your startup or product based on your input keywords and industry.
- Uses OpenAI API to generate name ideas
- Checks for domain and social handle availability (planned)
- Clean UI with history of generated names
Greenland Commodities Africa
VisitProblem: Agricultural businesses often suffer from poor digital infrastructure for managing procurement, logistics, and inventory.
Solution: Digitized backend infrastructure to help Greenland better manage supply chains and operations.
- Led the redesign of backend systems
- Created robust REST APIs
- Improved database structures for efficiency
- Strengthened data security practices
Paylend
VisitProblem: Many MSMEs in Africa operate informally and lack access to credit or digital systems for managing operations.
Solution: Paylend provided MSMEs with a platform to digitize their operations and access micro-loans. The platform included features for inventory, sales, and customer management, with embedded credit scoring logic.
- Developed the platform using MERN stack
- Built hybrid mobile apps via React Native
- Integrated MySQL and MongoDB for data management
- Led tech, infrastructure, and regulatory alignment as CTO
Work & Experience
Backend Engineer @ NenoPress
September 2024 – February 2025- Designed and developed scalable backend services for Nenopress using TypeScript and Node.js, ensuring high performance and maintainability.
- Implemented RESTful APIs to handle core functionalities, optimizing request handling and reducing response times.
- Integrated MariaDB SQL for data persistence, designing efficient relational database schemas and writing optimized queries for performance.
- Built authentication and authorization systems using JWT and OAuth, enhancing platform security and user management.
- Optimized backend performance by implementing indexing, query optimization, and connection pooling in MariaDB.
- Deployed and maintained backend services using Docker and CI/CD pipelines, ensuring smooth production rollouts and minimal downtime.
Backend Lead @ Greenland Commodities Africa
October 2023 – August 2024- Led the overhaul of the existing backend architecture to enhance scalability, reliability, and performance.
- Designed and implemented RESTful APIs to streamline data exchange between systems, improving operational efficiency.
- Refined database structures to ensure faster query execution and seamless data handling. Making strategic decisions on behalf of the company.
- Coordinated with cross-functional teams to align backend solutions with business requirements and goals.
- Implemented robust security measures to safeguard sensitive agricultural data and transactions.
CEO & Co-Founder @ Paylend Limited
January 2021 – September 2023- Led the strategic direction of Paylend, a fintech platform that provided MSMEs with access to digital payments, lending, and business tools.
- Fundraising & Investor Relations: Secured $500K in funding, engaging investors, venture capital firms, and impact funds.
- Revenue Growth & Financial Management: Increased company revenue by 20% in three months through strategic B2B partnerships and a data-driven lending model.
- Business Expansion & Market Entry Strategy: Expanded operations across Kenya, positioning Paylend as a leader in MSME financial solutions.
- Stakeholder & Partnership Management: Built strategic alliances with banks, payment providers, and regulatory bodies, ensuring compliance and product adoption.
- Team Leadership & Organizational Growth: Scaled the team to 20+ employees, fostering a culture of innovation and high performance.
CTO @ Paylend Limited
January 2021 – December 2021- Helped the company get regulatory approvals.
- Trimmed the tech budget by 15% while maintaining efficiency.
- Put together a reliable and effective tech team.
- Created policies for and around tech infrastructure including data, privacy and ERP solutions.
- Communicated tech strategies within and outside the company.
- Conducted data analysis to help streamline operations.
- Conducted build or buy analysis for new modules to be integrated into the product or organization.
Full stack developer @ Paylend Limited
August 2019 – December 2020- Wrote the project code using MERN stack.
- Implemented the backend using NodeJS with data persistence using MySQL and Mongo.
- Wrote E2E tests for the restful APIs using Mocha and Chai which reduced buggy production code.
- Implemented UX/UI designs using react native to produce a hybrid application that can run on multiple platforms.
Full stack Developer @ Adanian labs Africa
February 2020 – July 2020- Built the company’s website.
- Built and managed the front-end modules of several projects using react and react native.
- Organized classes for interns learning front end development.
Full stack Developer @ Edgetech ltd Consults
August 2019 - January 2020- Designed SQL Databases and normalized them.
- Developed SSR frontends with nextjs.
- Developed API (backend) Using Node Js.
Apprenticeship @ Andela
June 2019 – November 2019- Developed Node APIs.
- DevOps for project management, building frontend apps with React js.
Skills & Competencies
Databases & ORMs
- PostgreSQL
- MySQL
- MongoDb
- Prisma
- Sequelize
Test Frameworks
- Cypress
- Mocha & Chai
- Playwright
Frontend Frameworks
- Reactjs
- Nextjs
Backend
- Nodejs
- Express Server
- Rust
- C#
- .NET
- Python
CI/CD & TDD
- CI/CD
- TDD
Soft Skills
- Problem solving
- Excellent communication
- Team work and collaboration
- Strategic thinker
Education
- Bachelor of Science in Computer ScienceGretsa University2016–2019
- Bachelor’s Diploma in Full Stack DevelopmentOpen Classrooms2020–2021